Love that isn’t cultivated, withers.
If you care about it, pay attention to it and nurture it consistently. This rules applies to anything in life. Lack of engaged attention kills a relationship, skill, mental faculty, object, being. Attention is the life force – if you love it, give it life.
Beware of forgetfulness and inattention. You blink and a previously loving relationship with yourself or your romantic partner is in the dumpster now, due to your negligence. Don’t let that happen.